JACKIECAVEDON

EDO, Inc.
Senior Manager, PR & Marketing Communications

September 2021 - Present

• Create & lead EDO’s communications strategy with the goal of making EDO famous among brand, agency, and network marketers alongside company’s cross-functional business leaders

• Coordinate & execute timely deployment of company news across press announcements, social media, email newsletter, and blog content while ensuring appropriate stakeholders, including employees, are notified

• Leverage EDO’s complex ad effectiveness metrics to translate insights for full-funnel marketing activities, including PR stories, social media, blogs, category reports, case studies, white papers, webinars, etc.

• Tripled 2022 story placements YoY with 100+ mentions in top-tier business & trade press in partnership with PR team

• Frequent collaborator in four-person marketing team; supervise marketing coordinator on day-to-day work

• Manage once-quarterly briefings with key analysts at Forrester, Gartner 

• Lead overarching strategy for social media, email newsletter, presence at industry events, award nominations

 

Esme Learning
Communications Manager

March 2021 - September 2021

• Created and organized all foundational elements of newly formed comms department, including messaging guide to ensure proper positioning for company’s product and mission

• Collaboratively devised and executed ongoing comms strategy, including press office, partner and university relations, product announcements

• Provided C-Suite detailed briefs on media opportunities as well as comms activity reports

• Led overarching social media and blog strategy, including detailed editorial calendars 

• Uncomplicated complex topics for audiences through pitches, releases, ghost-written articles, webinar abstracts, email copy, site landing pages, and events & award submissions

• Co-ran RFP to identify and manage a high-performing external PR team

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Sling & Stone

Account Manager

February 2019 - February 2021

• Day-to-day client contact, working with teams to ensure activities are communicated and executed on schedule

• Responsible for providing strategic counsel and project managing activities across 5+ accounts at a time

• Develop materials such as media pitches, blog posts, social content, reports, and more

• Lead teams to unearth and progress proactive ideas to help share our clients’ stories with their audiences

• Develop and maintain professional relationships with target journalists, influencers and stakeholders across industries including education, technology, advertising, retail, supply chain / logistics, food tech, and more

• Support and mentor junior team members with clear, contextual briefs for assigned client work 

 

Corporate Ink

Account Executive

January 2017 - January 2019​

• Execute media campaigns from ideation to publication with placements in trade and top-tier publications across education, tech, supply chain / logistics, network automation, and workforce management verticals.

• Develop blogs, bylines, organic/paid social copy, and other creative content to drive clients' thought leadership

• Create monthly reports to track against client goals

• Mentor junior staff and manage intern program, including recruiting and hiring

• Regularly provide fresh, timely ideas for media pitching and campaigns to add value to clients’ business initiatives

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Home Base (Red Sox Foundation & MGH Veteran's Program)

Communications Coordinator

April 2016-January 2017

• Developed blog, website, intranet, newsletter and social media content

• Planned and executed media campaign for the Run to Home Base, organization’s largest annual fundraiser (~$2M/yr)

• Designed graphics, flyers and more for company fundraisers, events using Adobe Creative Suite 6

• Collaborated with various departments to create and disseminate communications materials

• Managed social channels to boost engagement and awareness of the organization in the national veteran community

 

New Hampshire Fisher Cats

Community Relations, Marketing & Promotions Asst.

May 2015-August 2015

• Scheduled and supervised 21 interns for community relations events

• Served as primary contact for stadium and community events including private batting practices, scholarship recognition

• Coordinated staffing and community outreach for Wounded Warrior Amputee Softball Game

• Directed activities as on-field emcee for in-game promotions sponsored by local organizations